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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionObjectives
Marketing Cloud Core Concepts- Customer engagement fundamentals
  • 1. Data model concepts (Contacts, Subscribers, Leads)
    • 2. Marketing Cloud architecture overview
      Automation and Journey Orchestration- Automation Studio
      • 1. Automation workflows
        • 2. Data extension automation processes
          - Journey Builder
          • 1. Decision splits and engagement steps
            • 2. Journey configuration and entry sources
              Tracking, Reporting, and Optimization- Analytics and reporting
              • 1. Campaign performance analysis
                • 2. Email tracking metrics
                  - Optimization practices
                  • 1. Deliverability best practices
                    • 2. A/B testing concepts
                      Email Marketing and Content Creation- Email Studio capabilities
                      • 1. Email design and content building
                        • 2. Content Builder assets and management
                          - Personalization and dynamic content
                          • 1. AMPscript basics
                            • 2. Dynamic content rules
                              Data Management and Integration- Integration concepts
                              • 1. API integrations
                                • 2. Salesforce CRM integration
                                  - Data Extensions and Contact Builder
                                  • 1. Import and extract activities
                                    • 2. Data modeling and relationships

                                      Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

                                      Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
                                      Where should they connect the data?

                                      • A. Data Relationships
                                      • B. Entry Source Data Extension.
                                      • C. Data Designer
                                      • D. Contact Configuration
                                      Reveal Solution  Discussion  0

                                      Correct Answer: C  🗳️

                                      Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).

                                      Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and journeys in each environment prior to launching in Production.
                                      Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?

                                      • A. Package Manager
                                      • B. Change Sets
                                      • C. Configuration Manager
                                      • D. Ant Migration Tool
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A  🗳️

                                      Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).

                                      Northern Trail Outfitters (NTO) stores customer purchase data in an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension. NTO ' s marketing manager wants to be informed if more than 1,000 records are over- imported through this automation, and would also like to prevent the sendable data extension from being updated that day.
                                      Which solution is appropriate in this situation?

                                      • A. Place a Verification Activity between the import and SQL Query activity.
                                      • B. Implement a Wait Activity to wait until the data extension is populated with records.
                                      • C. Write a custom SSJS script to validate the row count of the staging data extension and send a notification email.
                                      • D. Split the existing activities into two separate automations.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A  🗳️

                                      Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).

                                      A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
                                      What should be recommended?

                                      • A. Create and execute a Data Filter on the Click data view.
                                      • B. Create and execute a Subscriber Engagement report.
                                      • C. Create and execute a Tracking Extract.
                                      • D. Create and execute a SQL Query against the _Click data view.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: D  🗳️

                                      Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).

                                      A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud Account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
                                      Which two questions should be asked for further discovery? (Choose 2)

                                      • A. What time of day are the API calls made?
                                      • B. Why do they require 10 years of historical data in Marketing Cloud?
                                      • C. Does their License include the Large Data Extensions feature?
                                      • D. How many API calls are expected to be made at the peak hourly rate?
                                      Reveal Solution  Discussion  0

                                      Correct Answer: C,D  🗳️

                                      Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).

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