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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Automation20%- Automation type and activity selection
- Journey Builder flow design
- Automation Studio workflow implementation
Data Modeling and Management21%- Contact identity and data governance
- Data object selection and relationship definition
- Reporting, data views, and tracking extracts
Account Configuration12%- Account hierarchy design and management
- Mobile Studio configuration and troubleshooting
- Sender Authentication Package implementation
- Reply Mail Management setup and resolution
Integration20%- Data model design for personalized messaging
- Marketing Cloud Connect configuration and troubleshooting
- Extension product selection and implementation
Messaging11%- Cross-channel messaging strategy
- Deliverability and compliance management
- Personalized content design and delivery
Discovery and Architecture16%- Data and segmentation strategy design
- Solution recommendation and long-term maintainability
- Requirements gathering and analysis

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?

  • A. Data views
  • B. Scheduled Reports
  • C. Tracking Extracts
  • D. Send Logs
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).

Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A. Which method would facilitate this solution?

  • A. In Automation Studio, query activity engagement on Journey System data view for email send in Journey A; use resultant data extension for journey B injection.
  • B. In journey A, engagement split after email send. In Automation Studio, query Journey Activity data view for the Engagement Split Result Boolean field; use resultant data extension for journey B injection.
  • C. In journey A, engagement split followed by Update Contact Activity to Boolean field on an Engagement data extension; query engagement data extension for journey B injection.
  • D. In Automation Studio, use verification activity to verify engagement on email in journey A; query Engagement data extension for journey B injection.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).

A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect. The trigger is on a Custom Object called ' Shipments ' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2)

  • A. There is a hierarchical relationship from Contact to Shipment.
  • B. The Shipment object is on the Account Related List.
  • C. The Shipment object requires a Lookup to Lead or Contact.
  • D. An Apex Trigger is created on the Shipment object.
Reveal Solution  Discussion  0

Correct Answer: C,D  🗳️

Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).

Northern Trail Outfitters (NTO) stores customer purchase data in an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension. NTO ' s marketing manager wants to be informed if more than 1,000 records are over- imported through this automation, and would also like to prevent the sendable data extension from being updated that day.
Which solution is appropriate in this situation?

  • A. Place a Verification Activity between the import and SQL Query activity.
  • B. Implement a Wait Activity to wait until the data extension is populated with records.
  • C. Write a custom SSJS script to validate the row count of the staging data extension and send a notification email.
  • D. Split the existing activities into two separate automations.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).

Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?

  • A. An email address for Contact Key.
  • B. A GUID or another generated ID for Contact Key.
  • C. A number field such as subscriber ' s phone number for Contact Key.
  • D. A common field like Physical Address for Contact Key.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).

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