Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Updated: Oct 23, 2026
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- Total Questions: 247
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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | Marketing-Cloud-Account-Engagement-Consultant |
| Available Languages: | English |
| Passing Score: | 67% |
| Real Exam Qty: | 60-65 |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Administrator |
| Exam Price: | 200 USD |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 105 minutes |
| Exam Format: | Scenario-based, Multiple-choice, Multiple-select |
| Recommended Training: | Salesforce Trailhead Preparation Trailmix |
| Exam Registration: | Trailhead Academy |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant |
Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sales Emails and Alerts | 3% | - Enable sales and marketing alignment - Configure Salesforce Engage and sales notifications |
| Topic 2: Personalizing the Prospect Experience | 8% | - Ensure consent and data privacy compliance - Create personalized experiences across channels - Use dynamic content and custom assets |
| Topic 3: Email Marketing | 10% | - Apply email marketing best practices and deliverability standards - Design compliant and effective email campaigns - Manage templates, assets, and content libraries |
| Topic 4: Lead Management | 14% | - Design lead qualification, routing, and handoff processes - Develop lead scoring and grading models - Implement prospect lifecycle management strategies |
| Topic 5: Reporting, Metrics and Analytics | 11% | - Interpret campaign performance and engagement metrics - Use B2B Marketing Analytics and Engagement History - Design and configure reports and dashboards |
| Topic 6: Automating Business Processes | 17% | - Optimize workflows and campaign logic - Design and build automation rules, drip programs, and engagement programs - Configure segmentation, dynamic content, and personalization |
| Topic 7: Account Configuration | 20% | - Set up Salesforce Connector and data synchronization - Manage business units, user roles, and permissions - Implement data management and compliance policies - Configure account settings, security, and governance |
| Topic 8: Evaluation and Strategy | 17% | - Recommend solution architecture and implementation roadmap - Assess existing systems and integration points - Analyze customer requirements and business objectives |
Marketing-Cloud-Account-Engagement-Consultant Exam FAQ: Details Every Candidate Should Know
Registration for the Marketing-Cloud-Account-Engagement-Consultant exam goes through the official channels listed here:
Book a date once your practice results hold steady — a fixed exam day turns casual study into committed preparation.
The official outline groups the Marketing-Cloud-Account-Engagement-Consultant exam content into weighted domains, including:
- Evaluation and Strategy (17%)
- Automating Business Processes (17%)
- Email Marketing (10%)
The three versions of the Salesforce Certified Marketing Cloud Account Engagement Consultant materials at ITCertMagic all follow this objective structure, so whichever format you study in, you are working on what the exam actually covers.
The Marketing-Cloud-Account-Engagement-Consultant exam contains 60-65 questions to be completed in 105 minutes minutes. Simulating that exact pressure in advance is straightforward: the PC test engine version of the ITCertMagic materials recreates the real exam environment, so timed practice feels like the genuine article.
Yes. Privacy is a stated commitment, not a footnote: your address, email, and other personal details are never revealed to any other person or institution while you purchase or use the Salesforce Certified Marketing Cloud Account Engagement Consultant materials. Payment is processed by Credit Card through a secure channel, adding a second layer of protection to the transaction. And if anything ever feels unclear, our service staff is reachable by email anytime and replies promptly.
Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification
The Marketing-Cloud-Account-Engagement-Consultant exam is the official test behind the Salesforce Certified Marketing Cloud Account Engagement Consultant certification from Salesforce. It verifies that you can apply the published exam objectives in practical scenarios, and the credential signals to employers that your skills have been measured against an industry-recognized standard — useful whether you are an office worker aiming at promotion or a student building a foundation.
Three versions, designed for different study habits. The PDF version is easy to read and print, ideal for annotating on paper. The SOFT version is a PC test engine that simulates the real Marketing-Cloud-Account-Engagement-Consultant exam environment, helping you adapt to exam mode before the day arrives. The APP version is an online test engine that supports any electronic equipment — phone, tablet, or computer — so you can review on the subway or anywhere else. All three contain the same 247 practice questions for the Marketing-Cloud-Account-Engagement-Consultant exam with expert-verified answers.
You need 67% to pass, and the exam fee is 200 USD. Treating the fee as a one-time investment is a good mindset: steady timed practice until your scores sit comfortably above the passing line is far cheaper than a retake.
Yes, the following official training options are listed for Marketing-Cloud-Account-Engagement-Consultant exam candidates:
Official courses build the knowledge base; the three practice versions from ITCertMagic build the exam-day fluency. Most candidates benefit from both.
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?
- A. Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
- B. Import and merge existing records from all systems to Marketing Cloud Account Engagement
- C. Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
- D. Import and merge existing records from all systems to Salesforce
Correct Answer: D 🗳️
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft ' s brand awareness of a period of time?
- A. Monitor no of visitors, social post enagements and natural search reports month over month
- B. Monitor no of prospects, form submission and email open rate reports month over month
- C. Monitor no of visitors, form conversion and email click-through rate reports month over month
- D. Monitor no of prospects, social post enagements and paid search reports month over month
Correct Answer: A 🗳️
LenoxSoft has a " Demo Request " landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?
- A. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
- B. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
- C. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
- D. Completion action on the form to tag " Submitted " > Automation rule to notify user with criteria of " Demo Request " landing page was viewed and tag isn ' t " Submitted " .
Correct Answer: D 🗳️
Which one is Marketing Cloud Account Engagement Video Connector
- A. Vimeo
- B. YouTube
- C. Wistia
- D. Dailymotion
Correct Answer: C 🗳️
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?
- A. Create a completion action to assign to a group when the prospect reaches a score of 100.
- B. Create an automation rule to assign to a group when the qualification criteria is met.
- C. Create an automation rule to assign to a lead queue when the qualification criteria is met.
- D. Create a completion action to assign to a lead queue when a high-value form is submitted.
Correct Answer: B 🗳️
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