[Sep-2021] Facebook 410-101 Dumps – Reduce Your Chance of Failure in 410-101 Exam
To help you achieve your ultimate goal, we suggest the actual Facebook 410-101 dumps for your Facebook Certified media buying professional exam preparation to use as your guideline.
NEW QUESTION 63
You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.
- A. Page editor
- B. Page admin
- C. Page moderator
- D. Page moderator
- E. Jobs manager
Answer: A
NEW QUESTION 64
What strategies should you follow to accomplish your customer's goals?
Choose only ONE best answer.
- A. Use offline events to understand purchases at the retail stores and orders made from the phone.
- B. Use offline events from the website, and cross-reference data to measure Facebook's impact.
- C. Use website conversion tracking to see how many people purchases at the store.
- D. Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.
Answer: A
Explanation:
Explanation
One of the most powerful tools to measure sales at retail stores is to use Facebook offline events. With Offline Conversion Tracking, you can track when transactions occur in a physical business location and other offline channel, after people see or engage with a Facebook ad.
* Use precise timestamps, including minutes and seconds to track multiple purchases.
* Use actual transaction value to see the most accurate event values on a dashboard.
* Use Order ID's or item number to include multiple items within a single transaction.
So the best strategy is to use offline events to better understand how Facebook marketing campaigns affect the retail stores.
NEW QUESTION 65
An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.
- A. Run retargeting campaigns to people who have made purchased in the past 10 days.
- B. Delete all remarketing campaigns
- C. Change optimization from custom conversions to value optimization.
- D. You should increase attribution window to 7 days.
Answer: D
NEW QUESTION 66
What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.
- A. Launch marketing campaigns to customer databases.
- B. Include Instagram as placement.
- C. Predictability and control over reach and CPM.
- D. Predictability and control over frequency.
- E. Define how much you want to spend each day.
Answer: B,C,D,E
Explanation:
Explanation
Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.
NEW QUESTION 67
You have just gotten the results from a conversion campaign you ran for a membership site for 2 weeks:
There were 9 new customers acquired through the campaign.
Customers usually pay 6 months on average.
The monthly membership fee is $15.
The total amount you spent on the campaign was $400.
What is the ROAS for this campaign?
Choose only ONE best answer.
- A. -$265
- B. $102.50
- C. $410
- D. $265
Answer: C
Explanation:
Explanation
Return on Ad Spend (ROAS) measures gross revenue generated directly for every dollar spent on the advertising campaign:
ROAS = Revenue From Ad Campaign / Cost Of The Ad Campaign
A more accurate way to calculate ROAS when you have recurring revenue is with the following formula:
ROAS = (# of new customers acquired from Campaign x LTV of a New Customer) - Cost of Ad Campaign In this case, you would need the following info:
# of new customer => 9
LTV of new customers => 6 * $15 = $90
Cost of Ad Campaign => $400
ROAS = 9 * $90 - $400 = $410
NEW QUESTION 68
What determines the "Total Value" of your ads?
Choose only ONE best answer.
- A. Optimizing Consumer Experience and Maximizing User Value.
- B. Maximizing advertiser value and estimated action rates.
- C. Maximizing Consumer Experience and Advertiser Bid.
- D. Maximizing Advertiser Value and Optimizing Consumer Experience.
Answer: D
Explanation:
Explanation
Facebook is always trying to find a balance between maximizing the advertiser value and optimizing the consumer experience.
Keep in mind that the Total Value will be the addition of two components:
* Advertiser Bid x Estimated Action Rates (Maximizing Advertiser Value)
* User Value (Optimizing Consumer Experience)
Those two components will help determine your Total Value.
NEW QUESTION 69
What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.
- A. Page Likes
- B. Lead Generation
- C. App Installs
- D. Messages
- E. Traffic
- F. Store Visits
Answer: B,C,F
Explanation:
Explanation
You can use Target Cost Bid for:
* App Installs
* Lead Generation
* Conversions
* Catalog Sales
* Store Visits
You can use Lowest cost Bid for:
* Brand Awareness
* Reach, Traffic
* Post Engagement
* Page Likes
* Event Responses
* App Installs
* Video View
* Lead Generation
* Messages
* Conversions
* Catalog Sales
* Store Visits
NEW QUESTION 70
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.
- A. Page Analyst
- B. Ad Account Admins
- C. Fan Page Admins
- D. Page Advertiser
- E. Fan Page Analyst and Ad Account Admin
Answer: C,D
Explanation:
Explanation
If you want to view insights for your Page in Audience Insights, you must at least be a Page Advertiser.
NEW QUESTION 71
You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.
Your conversion cost has increased by 34% in the past week.
What efforts do you make to change results?
Select all that apply.
Choose ALL answers that apply.
- A. Change the bid from automatic to manual.
- B. Change the audience to a new one.
- C. Refresh the image or video you are using to a new one.
- D. Change the placement of the ads.
Answer: B,C
Explanation:
Explanation
Whenever you want to maximize brand awareness with multiple messages, you should use reach and frequency as the bidding type.
Keep in mind that you can program sequential content or ads within Facebook's auction. So every time you see
"sequential messages," the answer is most likely reach and frequency with sequential messaging.
For brand awareness campaigns, you should also include Facebook as placement due to its high reach.
NEW QUESTION 72
You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.
- A. You should hide the current post and post a new video with the new titles.
- B. You should just change the image in the current post on your Fan Page and re-activate the ad.
- C. You should change the title so that it does not require people to like your client's Fan Page.
- D. Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."
Answer: A,C,D
Explanation:
Explanation
It's within Facebook policies that it is unacceptable to run ads with the following texts:
* "Like our organization's Page to show your support for X."
* "Click 'Like' if you agree."
* "Like this ad to see the video."
* "Like our Page to automatically enter our raffle."
The following texts are acceptable:
* "Click 'Like' to connect with X."
* "Like our Page to receive updates, news, deals, etc."
* "Like John's Page to show your support."
Therefore, you need to change both the copy/text in your title and subtitle. Keep in mind that once you have boosted a post on your Fan Page, you can't make modifications. So you should hide the current one with the mistake and re-post the new video with the correct text.
NEW QUESTION 73
What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.
- A. People who have clicked any links on a Canva in the past 180 days.
- B. People who have opened your mobile app in the last 92 days.
- C. People who have opened a Lead form but have not submitted data in the past 180 days.
- D. People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
- E. People who have visited your website in the last 365 days.
- F. Your customer database from the last 5 years.
Answer: A,B,D,F
Explanation:
Explanation
You can build custom audiences based on the following sources:
* Data files: Build audiences from your CRM, POS, email lists, or other sources. There is no timeline for how old the database needs to be.
* Website data: Reach existing customers and those who've shown interest in your business. There is a limit on the past 180 days.
* Mobile app data: Use Facebook ads to engage with people based on their interactions with your apps.
There is a limit on the past 180 days.
* Facebook engagement: Target ads to people who've interacted with your Page, videos, lead ads, and Canvas full-screen experiences on Facebook. There is a limit on leads ads for 90 days, videos views for
365 days, and canvas for 365 days.
NEW QUESTION 74
You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.
How do you build this audience?
Choose only ONE best answer.
- A. You build a video engagement audience with a scale of 10.
- B. You build a website pixel audience with a scale of 10.
- C. You build a video engagement audience with a scale of 4.
- D. You build a fan page engagement audience with scale of 10.
- E. You build a video engagement audience with a scale of 1.
Answer: A
Explanation:
Explanation
* Choose an audience size close to one to optimize for similarity.
* Since this is around 1-5% of the total population of the country you are targeting, your Lookalike Audience is likely to be small, with a high resemblance to your seed.
* If you are optimizing for reach, you ll want to choose a number near 10
* This Lookalike Audience will be larger, but less similar to your seed, since you're targeting up to 10% of the total population.
This example would create 3 Lookalike Audiences:
* 0%-1% of the population, which will be the most similar audience to your seed.
* 1%-2% of the population, which is second most similar, but a bit wider reach.
* 2%-5% of the population, which is the least similar but the largest reach
NEW QUESTION 75
You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.
- A. You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
- B. You build a custom audience based on people who've visited blog posts related to the product in the past
45 days, and run the 30% discount campaign. - C. You build a similar audience based on people who've checked out and run the 30% discount campaign.
- D. You build a new saved audience to reach new potential customers and run the 30% discount campaign.
Answer: A,B
Explanation:
Explanation
Since you are trying to increase sales on a short period of time, you want to reach out to users who've interacted recently with your client's content and initiated a checkout process.
In this case, you want to launch campaigns for two specific audiences:
1. People who've registered but have not finalized the checkout process. This audience is probably your
"low-hanging" fruit. Someone who has registered, but has not completed payment, probably just needs a small push to complete the purchase.
2. Users who have read specific content related to client's products, are probably the second best audiences you should reach. These are users who have shown interest in your client's products and might be interested in making a purchase.
You don't want to run the campaign on new audiences yet. So running a campaign to a saved or similar audience is not the right choice for your first campaign.
NEW QUESTION 76
What are some benefits of MTA?
Choose ALL answers that apply.
- A. Can analyze and compare publishers and campaign performance
- B. Gives credit to multiple impressions and clicks on the path to conversion.
- C. Shows that attribution window is always tied to a last touch model
- D. Helps you understand cross-device path to conversion.
- E. Shows that the last touch model has no limits
Answer: A,B,D
Explanation:
Explanation
Benefits of people-based multi-touch attribution (MTA)
* Helps you understand the cross-device, people-based path to conversion
* Provides actionable data for more efficient allocation of media spend
* Can analyze and compare publishers, campaigns, and cross-device performance
* Demonstrates the limits of only using a last touch model
* Shows what's working and what isn't among marketing channels
Attribution is the assigning of credit to a marketing touchpoint.Most digital advertisers today measure with a last click attribution model, in which the last click gets full credit for driving a conversion. In this model, even if there were five impressions and one click in the path to conversion, all credit is given to the click. In contrast, multi-touch attribution (MTA) gives credit to multiple impressions and clicks on the path to conversion.
NEW QUESTION 77
What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.
- A. Pacing system you set up.
- B. Facebook Auction.
- C. Whether you use Facebook Manager or the Fan Page to run ads.
- D. Advertiser changes in audience, budget, placement, schedule, and optimization goals.
Answer: A,B,D
Explanation:
Explanation
The Facebook main delivery system consists of three aspects:
* Auction: In the Facebook auction, you will be competing against thousands of advertisers worldwide.
They are all competing for one thing. End-users' space on the News Feed, Messenger, Audience Network, Video Ads, and mobile apps. It's just like a normal supply and demand function. The more advertisers competing for your time (demand), the more expensive it will become (supply). So the person willing to pay the most will get most impressions.
* Pacing System: Standard versus accelerated delivery makes a big difference in how your ads perform; especially in costs. Accelerated delivery will underperform your budget but allow you to spend your budget more quickly.
* Advertiser Controls: Obviously the size of your audience, budget, schedule, and type of ads will all affect the delivery of your ads.
Whenever you are running your campaigns, think of those three main areas with how they each will affect running your campaigns in the future.
NEW QUESTION 78
You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.
- A. You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.
- B. You should do interest demographics and launch the campaign.
- C. You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
- D. You should build a similar audience based the client's current customer base.
Answer: A,C,D
Explanation:
Explanation
The client has two objectives:
1. Move website users to the mobile app.
2. Create new mobile app downloads from new users.
For the first objective, you want to create a custom audience based on your client's customer base in order to move website users to install the mobile app.
For the second objective, you want to reach out to people who have interacted with the brand before and new potential users. In this case, your best option is to market to fans who have interacted in the past 90 days and also a new audience based on the current customer base.
NEW QUESTION 79
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