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Facebook Certified media buying professional Sample Questions:

1. You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks.
They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.
How would you set up your budget for these campaigns?
Choose only ONE best answer.

A) $28,000 lifetime budget with standard delivery.
B) $7,000 lifetime budget with accelerated delivery.
C) $4,000 lifetime budget with standard delivery.
D) $28,000 lifetime budget with accelerated delivery.

2. What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.

A) Include Instagram as placement.
B) Launch marketing campaigns to customer databases.
C) Predictability and control over reach and CPM.
D) Predictability and control over frequency.
E) Define how much you want to spend each day.

3. What is not an action measured through Facebook attribution system?
Choose only ONE best answer.

A) POS purchase conversion
B) Third party (Google) link click
C) Phone call sales conversion
D) Link Clicks
E) Outbound links
F) Mobile app installs

4. What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.

A) A person clicks on an ad accidentally and closes the window before it opens
B) A website can take too long to load
C) You are not generating at least 50 conversion events per week
D) Your goal is to get more conversions

5. You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.

A) You should change the campaign objective
B) You should increase the number of ads within each ad set
C) You should change the set up to campaign budget optimizatio
D) You should change the set up to daily budget

Solutions: