Buy Latest Nov 12, 2021 Marketing-Cloud-Administrator Exam Q&A PDF - One Year Free Update
Download the Latest Marketing-Cloud-Administrator Dump - 2021 Marketing-Cloud-Administrator Exam Questions
Registration procedure of the Marketing Cloud Administrator Certification Exam are as follow
In order to apply for the Marketing Cloud Administrator, You have to follow these steps
- Click on Submit
- If you are interested in supervised online exams, consult all the system requirements in our help article: Online supervision: perform the exam remotely.
- If you selected the supervised online exam:
- Click Register for an exam.
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- You will see a purchase confirmation screen. Click Finish.
- Click on Select
- Enter your type of payment. You can enter a coupon / coupon code and / or a credit card. Certification exams are subject to tax in accordance with local laws; You will see all applicable fees listed during the payment process.
- You will be sent an email confirming the purchase and registration.
- Find the exam you want to schedule and expand the section to view delivery options. You can choose to register for the exam as supervised on the site or supervised online.
- Check the accuracy of the exam and the details of the program, click Pay.
- Select a test center.
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- Click the Save button for your preferred delivery method.
- All supervised online exams automatically adapt to the time zone of the position entered in the profile details of your Webassessor.
- Login to the Webassessor at www.webassessor.com salesforce. If you don’t already have an exam profile in Webassessor, you need to create one.
- If you selected the supervised on-site exam:
Marketing Cloud Administrator Certification Exam topics are as follow
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Marketing Cloud Administrator dumps will include the following topics:
- Subscriber Data Management: 18%
- Channel Management: 16%
- Digital Marketing Proficiency: 13%
- Setup: 38%
- Maintenance: 15%
NEW QUESTION 48
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Last Purchase Date
- B. Proximity to Store
- C. Ages in Household
- D. Lifetime Purchase Value
- E. Conversion Rate
Answer: A,D,E
NEW QUESTION 49
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
- A. Dynamic Content Wizard
- B. AMPscript conditional against the Gender field
- C. AMPscriptlookupRows functions
- D. A/B Test content type
Answer: A
NEW QUESTION 50
What functionality is contained in Journey Builder that does not exist in Automation Studio?
- A. The ability to send an email to a Salesforce audience.
- B. The option to convert a qualified Lead to a Contact.
- C. Native execution of a Server-side JavaScript activity.
- D. Flexibility to wait based on duration or a specific time.
Answer: B
NEW QUESTION 51
How are publication lists used in the Marketing Cloud?
- A. To send communication to all subscribers, regardless of opt -in status.
- B. To manage subscribers in guided and triggered email sends.
- C. To allow subscribers to opt-down/out instead of unsubscribing from all.
- D. To build dynamic content rules by subscriber type.
Answer: C
NEW QUESTION 52
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Create a user-initiated message to logged-in customers to send once the website is restored.
- B. Create and send an apology email that includes a discount for a future purchase to all customers
- C. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- D. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Answer: A
NEW QUESTION 53
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?
- A. Analytics Builder
- B. Distributed Sending
- C. Email Rachments
- D. Content Syndication
Answer: B
NEW QUESTION 54
A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?
- A. Field level Encryption
- B. Key Management
- C. Tokenized Sending
- D. Transparent Data Encryption
Answer: C
NEW QUESTION 55
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?
- A. Deactivate the campaign manager's license and assign it to the new user
- B. Transfer the campaign manager's permissions to a new user
- C. Disable the campaign manager's user and create a new user
- D. Delete the campaign manager's user and create a new user
Answer: C
NEW QUESTION 56
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up is important to establish a positive sender reputation.
- B. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- C. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- D. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
Answer: A,D
NEW QUESTION 57
Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?
- A. A file drop automation to send emails to customers who have made a purchase.
- B. A triggered message to send an email as soon as a customer completes a purchase.
- C. A scheduled automation to send emails to customers who made a purchase daily.
- D. A user -initiated message to send an email to customers who made a purchase daily.
Answer: B
NEW QUESTION 58
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?
- A. Burst Sending
- B. Journey Builder Triggered Sends
- C. Marketing Cloud Connect
- D. Send Throttling
Answer: A
NEW QUESTION 59
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
- A. Channel preference of customers.
- B. Products purchased from a competitor.
- C. Number of items per order.
- D. Last purchase date
Answer: A,D
NEW QUESTION 60
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?
- A. Branding for each business units' profile centers will be inherited from the default business unit setup.
- B. Profile/Preference centers are automatically created for each business unit connected through Multi-org
- C. Multi org does not support the standard profile preference center for the business units.
- D. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
Answer: C
NEW QUESTION 61
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
- A. Child business unit SFTP user should be created
- B. Copy the parent SFTP user into each child business unit
- C. All child business units should have an individual SFTP user
- D. Each business unit should have multiple SFTP users
Answer: C
NEW QUESTION 62
Which three options determine when a contact could enter a journey?
Choose 3 answers.
- A. No re-entry
- B. Re-entry at any time
- C. Re-entry by attribute
- D. Re-entry only after exiting
- E. Re-entry by date
Answer: A,B,D
NEW QUESTION 63
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
- A. Facebook ad manager
- B. Google URL shortner
- C. Bitly URL Shortener
- D. Login detail for each social media account
Answer: C,D
NEW QUESTION 64
When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?
- A. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
- B. The user Is getting deleted from the AN Subscribers list
- C. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
- D. Data in data extensions corresponding to the customer
Answer: B
NEW QUESTION 65
Where would a Marketing Cloud admin view all verified email addresses?
- A. From Address Management
- B. Identity Verification Log
- C. Sender Profiles
- D. Reply Mail Management
Answer: A
NEW QUESTION 66
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
- A. Engagement
- B. Content
- C. List Hygiene
- D. Authentication
Answer: D
NEW QUESTION 67
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers
- A. Email Conversion Code
- B. Collect Code
- C. Recommendation Code
- D. Conversion/Cart Code
Answer: B,C
NEW QUESTION 68
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.
- A. Use Synchronized Data Sources to data from the Sales Cloud.
- B. Use Data Designer to link student and alumni data to the contact record.
- C. Create list attributes to store student data from the Sales Cloud.
- D. Create an Import Activity to import alumni data into Salesforce Report.
Answer: A,B
NEW QUESTION 69
......
Verified Marketing-Cloud-Administrator Dumps Q&As - 1 Year Free & Quickly Updates: https://www.itcertmagic.com/Salesforce/real-Marketing-Cloud-Administrator-exam-prep-dumps.html
Latest Salesforce Marketing-Cloud-Administrator Certification Practice Test Questions: https://drive.google.com/open?id=1jVzAdCLOsNeBtVWJL91KLB9_7DLvuqC6