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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. How dots social studio unify anonymous and known identities?

2. If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A) All business units will haveaccess
B) Onlythe business unit(s) immediately below the top level account will have access
C) Onlythe business unit where it was created will have access
D) Onlythe top level business unit will have access and permissions need be set here for sharing

3. Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

A) Data-modifications to a contact's profile information
B) Changes to a contact's attributes
C) Data retention policies
D) Status change through contact deletion operation
E) Contact actions in response to marketing messages

4. What is true about SMS keywords other than HELP and STOP?

A) keywords in child business unit can be shared between other child business units
B) keywords in parent business unit are automatically available to all child business units
C) keywords in parent or child business unit are available only in that business unit
D) keywords in parent business unit can be shared to any child business units

5. Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A) Do not use a filter in the entry source to filter more than 50% of your contacts
B) Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
C) Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
D) Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
E) Make sure you are connected to a fiber internet connection.

Solutions: