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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client's data consists of three data streams as follows:
Data Stream A:

A) It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.
B) Inherit Attributes and Hierarchies
C) Update Attributes and Hierarchies
D) Update Attributes

2. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

What three advantages are gained when using Patterns & Data Classification as the harmonization method for creating the Objective field?

A) Processing (processing time when loading relevant data streams)
B) Scalability
C) Use of code
D) Ease of Maintenance
E) Performance (Performance when loading a dashboard page)

3. Which three statements describe Overarching Entities? 03m 23s

A) Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.
B) Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.
C) When needed, these entities can act as a main entity, replacing the original one.
D) These are mappable dimensions that are present in each and every dataset type
E) The values of these entities are stored at the workspace level, rather than the data stream level

4. A client provides the following two data streams:
Data Stream 1:

The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020.
Which mapping options should the client apply to obtain the expected result?

A)

B)

C)

D)

5. An Implementation engineer is requested to create a new harmonization field 'Offer' and apply the following logic:

The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension 'Offer?

A) Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.
Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).
A total of 3 patterns
B) Two separate patterns (filtered by Linkedln or AdRoll sources).
Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns.
C) Two separate patterns (filtered by Linkedin or AdRoll sources).
Another single pattern for Campaign Name (filtered by Google Analytics source).
A total of 3 patterns.
D) Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).
A total of 3 patterns.

Solutions: