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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Place BlueKai JSON tag in header of page before page content loads.
B) Set up logic if user qualifies for multiple audience segments.
C) Suppress 1st party converters to ensure that you are only reaching prospects.
D) Ensure client is enabled on Match Multiplier.
E) Recommend leveraging Broad match where possible.

2. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A) Key-number range
B) Key-date pair (exact or relative date)
C) Key-number (integer or float)
D) Key-value string pair with an is or contains operator

3. Which of these is a common use case for the Recency setting?

A) To hide older audiences and users that are no longer as valuable for targeting
B) To extend data delivery beyond the default period for the audience
C) To prioritize delivery of the most recent users in an audience
D) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days

4. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

A) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
B) Select the "Disable mobile support" advanced configuration option.
C) Click the "Mobile" configuration template.
D) Select "Suppress cache busting" advanced configuration option.
E) Select "Suppress multiple tagging" advanced configuration option.

5. Which two are attributes of third-party data? (Choose two.)

A) Can be confirmed from multiple outside sources
B) Free to use for activation, targeting, and analytics
C) Often billed directly by the media partner
D) Offered on a private marketplace, via direct sales to marketers

Solutions: