Exam Name: IBM SPSS Predictive Analytics Sales Mastery v1
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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Updated: Sep 17, 2026
No. of Questions: 45 Questions & Answers with Testing Engine
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This exam has been stopped to register, new exam code replace: M2020-229
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IBM 00M-229 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Predictive Analytics Use Cases | - Decision support and operational optimization - Forecasting and predictive modeling |
| Sales Methodology for IBM SPSS Solutions | - Solution mapping to business outcomes - Customer pain point identification - Value-based selling and objection handling |
| IBM SPSS Predictive Analytics Overview | - Core capabilities and product positioning - Introduction to IBM SPSS predictive analytics solutions - Business value of predictive analytics in enterprises |
| Sales Positioning and Value Proposition | - Competitive positioning and differentiation - Mapping IBM SPSS solutions to business problems - Identifying customer use cases and requirements |
| Industry Applications | - Marketing optimization and campaign analytics - Fraud detection and risk analysis - Customer analytics and segmentation |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
A research group is looking to branch out from their traditional paper surveys into other technologies. What is NOT one of the many survey types supported in SPSS Data Collection?
- A. In person
- B. Smartphone application
- C. Interactive voice response
- D. Text message
Correct Answer: B 🗳️
Which organization is the best prospect for SPSS Statistics?
- A. A retail chain looking to build predictive models.
- B. An insurance company looking for new ways to retain profitable customers.
- C. A research group looking to craft multi-channel surveys.
- D. A government institution looking to validate policy assumptions.
Correct Answer: D 🗳️
Which statement is true about SPSS Text Analytics?
- A. It allows users to import custom rules and categories.
- B. It confirms model accuracy.
- C. It supports over 100 languages.
- D. It requires new users to build categories and dictionaries from scratch before it can be used.
Correct Answer: D 🗳️
According to an independent study, what percentage of SPSS Modeler customers achieved a positive return on investment?
- A. 94%
- B. 12%
- C. 47%
- D. 24%
Correct Answer: A 🗳️
Which statement is true about SPSS Modeler Premium?
- A. It requires no programming experience to use.
- B. It addresses all but one of the phases in the CRISP-DM methodology.
- C. It leverages unstructured data only.
- D. It leverages structured data only.
Correct Answer: A 🗳️
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