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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?

A) Market basket analysis.
B) Customer behavioral segmentation.
C) Social analytics.
D) Linear regression.

2. The web marketing continuous optimization platform can drive which of the following capabilities?

A) Optimize paid search advertising.
B) Automate customer recommendations based on LIVE profile.
C) Target through online advertisements based on interaction history.
D) All of the above.

3. The LIVE customer profile is particularly valuable as a predictor since it

A) solicits customer feedback directly
B) maintains visit activity over time, and also captures off-site impressions
C) keeps all customer history in a cookie on their computer
D) captures all web interactions for any customer

4. Which of these provides visibility to the entire supply chain process so procurement, transportation, and warehousing personnel are all aware of order, shipment, and invoice status?

A) Supply Chain Visibility.
B) Transportation Management.
C) Collaboration Network.
D) Warehouse Management.

5. Segmentation, offer management, interaction history, real-time behavioral targeting, and contact optimization are examples of capabilities delivered as part of what?

A) Central decisioning.
B) Customer clustering.
C) Social platform.
D) Data mining.

Solutions: