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Salesforce Media Cloud Consultant Sample Questions:

1. A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?

A) which type of marketing automation system is in use?
B) which ad servers does the system need to connect to forcampaign booking?
C) which types of ad products are included in media plans?
D) what are the dimensions for all digital ad formats for the publisher?

2. A B2B advertising publishing company is exploring salesforce to manage its advertising sales business. The sales representatives can sell digital , tv, radio, print, and event ads to their customers in a single media plan.
Which two media cloud types are available for planning out-of-the-box with media cloud?

A) linear
B) print
C) event
D) digital

3. During proposal line item creation, a consultant needs to able to select a value for a picklist type attribute.
Which non-overridable behaviour must the consultant select during the assignment to the parent object type?

A) is Not Translable
B) is Encrypted
C) Run-time Configurable
D) is not Assetizable

4. In advertising sales management, what is the correct order to execution of the pre-built industries order management orchestration plan components?

A) create order, create line items, approve order, activate order, add creative
B) create line items, create order, add creative, approve order, activate order
C) create order, create line items, add creative, approve order, activate order
D) create line items, create order, approve order, activate order, add creative

5. A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?

A) integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page
B) clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.
C) configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
D) use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page

Solutions: