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Salesforce AP-212 Exam Syllabus Topics:

SectionObjectives
Topic 1: Loyalty Management Fundamentals- Core concepts of loyalty programs
  • 1. Member lifecycle management
    • 2. Points, tiers, and rewards model
      Topic 2: Program Setup and Configuration- Tier management
      • 1. Tier benefits assignment
        • 2. Tier qualification rules
          - Loyalty program structure
          • 1. Earning rules configuration
            • 2. Redemption rules configuration
              Topic 3: Reporting and Analytics- Loyalty performance tracking
              • 1. Dashboards and reports
                • 2. Member behavior insights
                  Topic 4: Member and Account Management- Member enrollment and profiles
                  • 1. Member status tracking
                    • 2. Account linking and identity management
                      Topic 5: Engagement and Promotions- Campaign and promotion setup
                      • 1. Event-based rewards triggers
                        • 2. Targeted loyalty promotions
                          Topic 6: Data Model and Integration- Loyalty data architecture
                          • 1. Standard objects and relationships
                            • 2. Integration with Salesforce platform services

                              Salesforce Loyalty Management Accredited Professional Sample Questions:

                              1. Cloud Kicks has tasked its Loyalty Consultant with setting up its new Loyalty Management platform. The business requirement is to create personalized experiences across its customer journey.
                              Which solution should the Loyalty Consultant utilize to create personalized customer experiences?

                              A) Salesforce Marketing Cloud
                              B) Salesforce Sales Cloud
                              C) Salesforce Slack
                              D) Salesforce Order Management System


                              2. Northern Trail Outfitters, wants to implement its new Loyalty Program. The Chief Marketing Officer wants to offer the following benefits to customers:
                              * Award points to the customer that can be redeemed for products in the store
                              * Gamify customers that spend the most to receive exclusive benefits.
                              What three elements should the Administrator configure?

                              A) Set up promotions
                              B) Set up a tier system based on a cumulative spending value
                              C) Set up one qualifying currency
                              D) Set up one qualifying currency and a non-qualifying currency
                              E) Set up vouchers for specific products


                              3. Universal Container (UC) is developing a points-based Loyalty Program after the last accrual transaction.
                              How can the Salesforce Administrator set up this expiration model?

                              A) Set up Reset Qualyfing Points
                              B) Set up Expire Fixed Non-Qualifying Points
                              C) Set up Expire Activity Based Qualifying Points
                              D) Set up Expire Activity Based Non-Qualifying Points


                              4. Northern Trail, outfitters (NTO) needs to process tier assessment rules on its member's anniversary date NTO wants to set up a Data Process Engine that transforms the data that is available in Salesforce and writes back the transformation results as new or updated records.
                              Which Kind of permission Set is required to enable the Data Processing Engine definitions?

                              A) Data Pipelines Base User
                              B) Rule Engine Designer
                              C) CLA Analytics Base Admin
                              D) Loyalty Analytics admin


                              5. What are the three essential steps to establish a Loyalty promotion with Salesforce CDP and Marketing Cloud?
                              Select three

                              A) Automatically Generate a New Individual Relationship
                              B) Enable Connector Settings on all the Loyalty Objects E. Enable Service Connector for Promotion Escalations.
                              C) Activate and Publish the Segment
                              D) Transmit Loyalty Promotion Segments to Marketing Cloud


                              Solutions:

                              Question # 1
                              Answer: A
                              Question # 2
                              Answer: A,B,C
                              Question # 3
                              Answer: D
                              Question # 4
                              Answer: A
                              Question # 5
                              Answer: B,C,D

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