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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

Which data model should be used to create a Group?

A. Active Audiences
B. Lists
C. Data Filters
D. Data Extensions

Question 2

Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?

A. Shared Portfolio Items
B. Shared Data Extensions
C. Shared Publication Lists
D. Shared Emails

Question 3

A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

A. HTML developers are needed to build templates, but not emails.
B. One template can only be used for one email, maintaining brand standards.
C. Emails can be formatted for desktop and mobile without extra coding.
D. Templates provide the ability to create email messages using content blocks.

Question 4

Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

A. Send multiple emails a day to keep the brand top of mind.
B. Set cadence expectations up front with subscribers.
C. Send generic content to appeal to all audiences.
D. Use subscriber data to dynamically populate email content.

Question 5

Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
B. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
C. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
D. Create an API-driven process to put the data directly into the data extension when any data is changed.

Solutions: