Exam Name: Functional Application in Microsoft Dynamics Marketing
Certification Provider: Microsoft
Corresponding Certification: Microsoft Dynamics CRM
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Updated: Aug 28, 2026
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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Topic 2: Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Topic 3: Analytics and Reporting | 10% | - Marketing performance analysis
|
| Topic 4: Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Topic 5: Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Topic 6: Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Question 1
A user reports that he is not receiving alerts from Microsoft Dynamics Marketing.
What are two possible causes of the problem? Each correct answer presents a complete solution.
A. The Microsoft Dynamics Marketing Alert Processing service is not turned on.
B. The Microsoft Dynamics Marketing Administrator did not turn on data service for the organization.
C. The user's contact record does not contain a valid email address,
D. The user's User Preferences dashboard does not contain a valid email address.
Question 2
Which two one-click tasks can you create in a default Microsoft Dynamics Marketing project? Each correct answer presents a complete solution.
A. Scheduled Appointment
B. Sent Proposal
C. Routed Proof
D. Qualified Lead
Question 3
Which two social media outlets can you add to Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
A. Linkedln
B. Twitter
C. Yammer
D. Facebook
Question 4
A user has a Regular account with the Salesperson role.
You need to ensure that the user can access tear sheets.
What should you do?
A. Change the user type to Media Buyer and assign the Media Buyer role to the user.
B. Change the user type to Web Portal.
C. Assign the Marketing Professional role to the user.
D. Change the user type to Media Buyer and assign the Designer role to the user.
Question 5
You frequently schedule tradeshow events.
Which two methods can you use to save time when creating tradeshow events in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
A. Create a tradeshow event template, then create an event and select the template.
B. Copy an existing tradeshow event.
C. Create a tradeshow event template, then open and create an event from the template.
D. Open an existing tradeshow event, rename it and save it as a new event.
Solutions:
| Question 1 Answer: A,B | Question 2 Answer: C,D | Question 3 Answer: B,C | Question 4 Answer: C | Question 5 Answer: B,D |
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