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Microsoft MB-260 Exam Overview:
| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Microsoft Customer Data Platform Specialist |
| Exam Number: | MB-260 |
| Exam Price: | USD 165 (may vary by region) |
| Exam Duration: | 120 minutes |
| Exam Format: | Scenario-based questions, Case studies, Multiple choice |
| Available Languages: | Russian, French, English, German, Chinese (Simplified), Spanish, Japanese, Korean, Portuguese (Brazil) |
| Passing Score: | 700 (out of 1000) |
| Certificate Validity Period: | 1 year (renewable via Microsoft renewal assessment) |
| Real Exam Qty: | 40-60 (varies) |
| Related Certifications: | Microsoft Certified: Dynamics 365 Customer Insights |
| Recommended Training: | Microsoft Learn MB-260 Learning Path Dynamics 365 Customer Insights Documentation |
| Exam Registration: | Microsoft MB-260 Certification Page Pearson VUE Scheduling Portal |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or onsite at Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites. Recommended experience with Microsoft Dynamics 365 Customer Insights (Data) and data analytics concepts. |
| Official Syllabus URL: | https://learn.microsoft.com/credentials/certifications/exams/mb-260/ |
Microsoft MB-260 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Manage, monitor, and secure Customer Insights | - Monitor system health and performance - Configure security and compliance settings |
| Topic 2: Ingest and transform data | - Transform and prepare data for unification - Connect and ingest data from multiple sources |
| Topic 3: Activate and integrate data | - Configure integrations with Dynamics 365 and external systems - Export data to downstream applications |
| Topic 4: Enrich and analyze customer data | - Generate insights and segments - Apply enrichment sources |
| Topic 5: Configure Microsoft Dynamics 365 Customer Insights (Data) | - Set up and configure Customer Insights environment - Configure data sources and connections |
| Topic 6: Create unified customer profiles | - Define identity resolution rules - Match and merge customer data |
Your Microsoft Customer Data Platform Specialist Preparation Questions, Answered
- Enrich and analyze customer data ()
- Create unified customer profiles ()
- Configure Microsoft Dynamics 365 Customer Insights (Data) ()
Microsoft Customer Data Platform Specialist Sample Questions:
Your organization is implementing Microsoft Dynamics 365 Customer Insights. You want to make sure that you address duplicate records in your source data.
You need to define the deduplication rules to select which duplicate record should be kept.
Which three options should you select? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Most recent
- B. First imported
- C. Least recent
- D. Importance
- E. Most filled
Correct Answer: A,C,E 🗳️
The marketing team is working on a campaign to email cou
You need to ensure all data required to build the necessary segments is available in Microsoft Dynamics 365 Customer Insights.
Which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Correct Answer:

Explanation:
You configured two segments:
1. A segment to find customers who frequently purchase one type of product
2. A segment to find customers who frequently purchase a different type of product You need to understand what attributes differ between these two groups of customers.
What can you configure Microsoft Dynamics 365 Customer Insights to do with a segment differentiator analysis? Each correct answer presents part of the solution.
NOTE; Each correct selection is worth one point.
- A. Analyze predictions and enrichments.
- B. Analyze a segment compared to all customers.
- C. Analyze customer fields and measures.
- D. Ignore difference scores lower than a set threshold
Correct Answer: B,C 🗳️
You are a Customer Data Platform Specialist. Your information technology (IT) team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was complete, the team noticed that three relationships were created automatically (CustomerToContact, CustomerToAccount and CustomerToWebAccount). The team needs to know how they can configure and update these three relationships.
What feedback should you provide?
- A. You cannot edit any of the three relationships, as they are non-editable system relationships.
- B. Relationships created via the unification process can be edited by those with contributor-level access.
- C. Relationships created via the unification process can only be edited by those with administrator-level access.
- D. You can edit each of the three relationships by clicking into the Relationship tab and selecting edit.
Correct Answer: A 🗳️
Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).
You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the 'Average Transaction Value' template to track the average spent by a customer.
As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.
When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Choose the attribute representing the Transaction value from the Unified Customer entity.
- B. Choose the attribute representing the Transaction value from the Unified Activity entity.
- C. Choose an activity type and select the entity with transactional data.
- D. Choose either the Account or Contact entity to get the related transactional data.
Correct Answer: B,C 🗳️
Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).
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