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Facebook Certified Community Manager Sample Questions:

1. An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)

A) Frequently encourage members to describe their best football tricks
B) Share viral videos to spark discussion
C) Create a highly engaging text-based question of the day series
D) Post visuals that are aligned with the corporate identity

2. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A) The livestream
B) The poll
C) The image
D) The video

3. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A) Review existing channel performance and replicate strategy
B) Define partnership criteria with key food and beverage influencers
C) Decide on the target audience and which platforms to use to reach them
D) Determine launch goals and milestones to achieve

4. A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?

A) How much the trainer enjoys using each platform
B) How much engagement each platform gets
C) How much time the trainer spends on each platform
D) How many current clients found the trainer on each platform

5. A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?

A) Compile a set of community recommendations and testimonials with individual demographic information
B) Show a graph that includes online and offline community membership growth numbers for the past 5 years
C) Compile insights that include dates, demographics of members across the community and growth numbers
D) Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations

Solutions: