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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to send a special discount offer to engaged customers on their email list. What should be resolved prior to generating the audience?

A) Who the offer comes from
B) What the offer will be
C) How to determine engagement
D) When to send the email

2. Northern Trail Outfitters is using a Triggered Send to send customers their order confirmations.
Their commerce platform provides a JSON payload for order details. What should they use to format the JSON within the email?

A) TransformJSON() AMPscript Function
B) ParseJSON content block with Content Builder
C) SSJS platform function ParseJSON
D) BuildRowSetFromJSON() AMPscript Function

3. A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer. What should a consultant recommend?

A) Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
B) Use a Triggered Send Data Extension to capture form data and deploy the email.
C) Use a Send Email activity in Automation Studio to run hourly and deploy emails.
D) Use the WSProxy via SSJS to deploy the email after capturing form data.

4. An email campaign targets customers who purchased within the last 90 days but excludes anyone currently participating in a retention journey. Which design minimizes maintenance as new retention journeys are added?

A) Maintain a centralized suppression audience updated automatically from active retention journeys.
B) Export active journey participants every morning.
C) Build independent suppression Data Extensions for every campaign.
D) Create separate exclusion filters for every journey.

5. A marketer accidentally schedules two Automation Studio automations to update the same target Data Extension simultaneously every night. Occasionally, incomplete records appear in the final audience. Which recommendation best addresses this issue?

A) Increase the Automation Studio timeout value.
B) Use different SQL activities with identical schedules.
C) Replace SQL Query Activities with Filter Activities.
D) Sequence the automations so only one updates the Data Extension at a time.

Solutions: