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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

A) Google Analytics 360
B) Conversion Tracking
C) Web & Mobile Analytics
D) Collect Tracking code

2. Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?

A) Contact Builder > Data Sources
B) Email Studio > Synchronized Data Extensions
C) Contact Builder > Synchronized Data Extensions
D) Automation Studio > File Transfers

3. Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

A) Publication Lists
B) Lists
C) Groups
D) Data Extensions

4. A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?

A) Send Throttling
B) Marketing Cloud Connect
C) Journey Builder Triggered Sends
D) Burst Sending

5. To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

A) Configure the business unit data retention setting to 12 months
B) Apply a Row Based Retention to each data extension as it is created, set to 12 months
C) Set inactive data to be automatically cleared after one year, but is recoverable
D) Configure the Enterprise-wide default retention to one year

Solutions: