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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

A. A call to action can be text or an image based button
B. Text buttons receive more clicks than graphics
C. A call to action should be direct and action-oriented
D. A call to action below the fold performs best

Question 2

A customer leverages transactional messages to send order confirmations. What type of message is most suitable in this situation?

A. Test Send
B. User-Initiated Email
C. Triggered Email
D. Send Flow

Question 3

What are some best practices for improving email delivery? (Choose 2)

A. Don't buy email lists
B. Walled Content
C. Authenticate email to avoid bulk folder delivery
D. Make sure you are communicating in frequency subscriber expects.

Question 4

A marketing team has enabled Approvals in the Classic Editor to prevent sending of emails that have NOT been reviewed by members of their team. When setting up a deployment to a test List, the marketer notices her email is NOT available for selection. In which three send processes should an email have an "Approved" status prior to send? Choose 3 answers

A. Test Sends
B. Scheduled Sends
C. Send Previews
D. A/B Tests
E. Triggered Sends

Question 5

A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?

A. Segment the audience for the email
B. Limit the email text to 250 words
C. Personalize the email content
D. Use an infographic email template

Solutions: