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Exam Code: 1z1-952
Exam Name: Oracle Data Management Platform Cloud 2017 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Marketing Cloud
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1z1-952

Updated: Jul 10, 2026

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Oracle 1z1-952 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Generate And Explain The Provider Inventory Trend Report
  • Explain Agency
  • Client Models
Topic 2
  • Describe The Funnel Analysis Report, Audience Details Report, And Container Discovery Report
  • Generate And Explain The Site Hits Report
Topic 3
  • Describe The Three Primary Pricing Models
  • Technical Overview Of Data Activation
  • Technical Overview Of Data Ingest
Topic 4
  • Data Ingest, Data Discovery, Audience Analytics, Case Studies, Identity Mapping, API Methods, Data Taxonomy, Map Data To Categories
Topic 5
  • Generate Reports To Monitor And Analyze Vendor And Media Activity
  • Configure An App Partner Using Primary Solution Types
Topic 6
  • Compose An Example Phint
  • Enter Private Assets Into The 2nd Party Listings Page
Topic 7
  • Describe User Ids, Including The Difference Between A True ID Swap And A Fake ID Swap
  • Create A Campaign Using The Creation Tool
Topic 8
  • Apply Oracle Recommended Methods For Taxonomy Structures And Creation
  • Design A Use Case For And Create Self-Classification Categories
Topic 9
  • Describe And Interpret The Audience Discovery Report
  • Assess And Update Classification Rules
  • Create Self-Classification Rules
Topic 10
  • Explain The Difference Between A Campaign Pixel And Regex Pixel
  • Describe Key Features Of The Bluekai Coretag
Topic 11
  • Identify Where To Find Developer Keys And How To Authenticate Them, And Configure An API With The Oracle DMP
Topic 12
  • Describe Digital Marketing Campaigns, Including Dependencies, Data Sources, And Data Channels
Topic 13
  • Describe How The Oracle ID Graph Maps Identities And Define The Ids Connected By The Oracle ID Graph
Topic 14
  • Create An Audience And Describe How To Link And Exclude Segments
  • Explain The Methods Used To Review And Update Taxonomies
Topic 15
  • Explain The Methods And Associated Processes To Ingest Data Into The Oracle Data Management Platform (DMP)
Topic 16
  • Describe And Interpret The Audience Profile Report
  • Describe Apis And The Access They Provide
  • Test And Assess A Container
Topic 17
  • Describe The Process For Executing Media Analytics
  • Employ The Pixel Method For Data Delivery
Topic 18
  • Explain Use Cases For Look-Alike Models And How They Are Produced
  • Create Audiences To Facilitate A
  • B Testing
Topic 19
  • Describe The Stages Of Implementation And Their Associated Tasks
  • Explain The Difference Between A Sampled And Unsampled Report

Reference: https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-952

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