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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

Question 1

An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?

A. To have a clear understanding of the diversity of stakeholders and risks associated with each
B. To determine which stakeholders are a priority
C. To determine the communication approach for each audience
D. To understand the attitude and engagement level each audience may have with the organization during a crisis

Question 2

An independent public relations consultant is working with a client who is running for office in the local city government. Before the election, the client asks the consultant if they have the consultant's vote after all of the money they paid the consultant for their work. Which of the following is the BEST response?

A. I am still reviewing the platforms of all the candidates and will make my decision based on the information I find.
B. Absolutely! You can count on my vote on election day as a thank you for giving me this work.
C. I am not planning on voting in this election.
D. Absolutely! I believe in your platform and know you will be a great representative for our city.

Question 3

A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A. Communication strategy
B. Business objective
C. Planning process
D. Communication tactics

Question 4

Which global communication trends impact how a marketing communication team may function?

A. The use of media outlets and influencers to promote a brand
B. The lack of convergence between internal and external stakeholders
C. The irrelevance of local media tracking and analysis
D. The growth of streaming video and audio platforms

Question 5

Which of the following is an example of a quantitative research method?

A. Case studies
B. Interviews
C. Longitudinal studies
D. Narrative research

Solutions: