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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the best data source to understand how a Retailer is performing in a Category versus their competitors in the market?

A) Retailer Loyalty Data
B) Syndicated POS Data
C) Syndicated Panel Data
D) Retailer POS Data

2. How does reducing the SKU count impact labor and operating expenses (OPEX)?

A) It simplifies ordering, receiving, stocking, and inventory management, lowering labor and OPEX
B) It primarily increases customer satisfaction without affecting labor or OPEX.
C) It increases the complexity of inventory management, raising labor costs.
D) It has no impact on labor or operating expenses

3. The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?

A) Increase linear shelf space for this segment
B) Reduce linear shelf space for this segment
C) Not enough information to gather an insight
D) Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space

4. What does the Product Demographic Affinity Profile (PDAP) Index measure?

A) The strength of a demographic group's preference for a product or category compared to the general population.
B) The percentage of a product's sales within a specific region.
C) The likelihood of a product succeeding in a new market.
D) The total sales of a product to all demographic groups.

5. What does household penetration measure?

A) The number of new products introduced into a market within a year.
B) The average frequency of purchases made by households in a market.
C) The total revenue generated by a product in a market.
D) The percentage of households purchasing a product within a specified period.

Solutions: