Unicorn reaches its Salesforce API limit daily, which causes a backlog of issues in each system. The workflow of the employees who have to use them is also heavily affected by this issue. It takes hours to days for the correct data to come into Adobe Marketo Engage and Salesforce, but it's important for new leads to be synced after creation as soon as possible. The IT team has reviewed which applications are using the API and suspect Marketo Engage is the culprit.
Before raising their API limit, which two tasks should an architect perform to resolve this issue? (Choose two.)

• A. Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps to Request Campaign that runs daily to reduce load.
• B. Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps into batch campaigns that run daily to reduce load.
• C. Remove any additional 'Sync to SFDC' Workflow steps in Smart Campaigns other than the dedicated ones managing the sync.
• D. Change any third-party form integrations into Marketo Engage or Salesforce forms to cut down on additional API usage.
• E. Change from using 'Add to Salesforce Campaign' smart campaign workflow step, and instead, use the native 'Marketo Program/Campaign' sync setup.

A client needs a lifecycle model to manage leads from multiple regions with distinct sales processes.
What would be the best approach?

• A. Use static lists to manage leads regionally
• B. Build separate lifecycle models for each region
• C. Create a global lifecycle model with region-specific transitions
• D. Automate lead scoring for all regions in a single model

An Adobe Marketo Engage Architect starts their first day at their new job managing the Marketo Engage instance. When inspecting the instance, they notice that the sync to Salesforce was unusually slow and takes several hours to populate Salesforce campaign membership from Marketo Engage programs. Upon closer inspection, several errors occurred under the notifications of syncs timing out or hitting the concurrent limit.
Which three actions can the architect take to help diagnose and address the problem around sync to Salesforce issues?

• A. Go to admin and view the CRM notification errors
  Count the number of custom CRM fields
  Increase the time between CRM and Marketo syncs
• B. Create a smart list to identify Marketo Engage records that have an empty CRM type Review the field management mapping Check the permission in the CRM for the Marketo sync user profile
• C. Limit the number of records being synced by pausing all active campaigns.
• D. Use campaign inspector to determine the number of sync to CRM flow steps Check the permissions in the CRM for the Marketo sync user profile Check the permissions in the CRM for the Marketo sync user profile

A company has decided to implement Adobe Marketo Engage and plans on integrating both Microsoft Dynamics and an E-Commerce store with Marketo Engage. There is currently a lack of clarity regarding which data should be included from each system and the quality of that data. It has been confirmed that data gathered via the E-Commerce store will be used to enrich the data in the CRM.
What would the consultant validate before determining whether the project scope needs to include a custom integration for CRM?

• A. Will E-Commerce share billing data to the Company object in Marketo?
• B. Will E-Commerce share different values than the CRM (e.g., US versus United States for country)?
• C. Will E-Commerce use a default integration for order data and billing?
• D. Will E-Commerce share order data with Marketo via a Custom Object?

What can reduce bounce rates in email campaigns? (Choose two)

• A. Regularly updating recipient preferences
• B. Increasing A/B testing frequency
• C. Optimizing subject lines for spam filters
• D. Removing invalid email addresses